It may seem like a small improvement, but displaying the right keyboard to a user can help ease friction on sign up, and make the whole process faster and more pleasant.
Ever notice your mobile phone’s keyboard varying from one that displays an ‘@’ sign beside the space bar and one that doesn’t…
…or, one that only displays numbers in bigger key sizes?
Imagine filling out a form field that asks for your email with the keyboard below.
You’d have to switch to the layout that displays numbers and special characters, and look for the ‘@’ sign among the 25 keys in that layout.
That’s probably around half to a minute of your time depending on how fast you are at spotting things.
This can be achieved by using the right input type on the form field.
Use type="tel" to bring up the numeric keyboard.
Use type="email" to bring up the keyboard with the ‘@’ sign beside the space bar.
Ericsson’s Mobility Report stated that there are 2.6 billion smartphone subscriptions globally. That’s 1.35 billion ahead of the population in more developed regions reported by the United Nations Population Division. The same report forecasted that by 2021, the number will grow to 6.4 billion smartphone units globally. In a 2015 report by Forbes, combined global conversion rates in 2014 of smartphones and tablets outpaced desktops. These figures suggest that it might be a good idea to start designing a better sign up experience for users of mobile devices, and not just by reducing the number of fields to fill out.